Talk about your expertise, or how you developed your solution to their problem, and include results-packed testimonials from happy customers. "Look JUST like the King - only cooler - no matter how hot the stage lights get in your authentic-design custom jumpsuit with patented coolflo fabric!"Įarly in your salescopy, demonstrate to the visitor why you can help them better than those competitors that are just a couple of clicks away. Here's a benefits-packed headline for a fictional Elvis impersonator custom jumpsuit costume business: They arouse curiosity with the beginnings of a great story or statements that seem far-fetched. The most effective headlines get straight to the point and address the reason your visitor has come to your site by promising a solution to the problem they're looking to solve. If you've researched your market well, you'll also be able to anticipate any questions or objections they might have so that you can address these in your copy.
For instance, Elvis impersonators and Elvis fans are both interested in Elvis, but you'd speak to impersonators at a more technical level. Know EXACTLY who your niche market is and write in a voice that appeals to them. Any one of them can boost your conversion rate, but use all these copywriting techniques together and you'll create an unstoppable online salesperson that will sell your product or service 24/7! There are seven ESSENTIAL elements to money-making salescopy.
In other words, your salescopy IS your top salesperson. Like a good salesperson, well-written salescopy captures your potential customers' attention and walks them through the sales process. On the other hand, you don't have the opportunity to meet these potential customers face-to-face to tell them why your product or service is exactly what they're looking for. The huge advantage of having an online business is that you have the chance to connect with millions of people - and a ton of potential customers - on the Web. Learn copywriting techniques that have been tested over time and create a virtual salesperson on your web site.
Summary: Compelling online salescopy does the job of a salesperson.
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